Augmented reality is an emerging technology that permits users to see media embedded in physical objects or linked to specific locations in the real world. It is currently available only through custom applications, but will soon be a common feature in every smart device. Just like turning on “wireless’ reception, users will turn on “augmented reception.” How this works is quite logical: an object or image can be designated as a tag. An augmented app can scan an image as if it were a common QR code, which then links a specific app to a particular stream of information coming from the Internet Cloud. [1]