RTMark (derived from "Registered Trademark") is an activist collective that subverts the "Corporate Shield" protecting US corporations.

RTMark is itself a registered corporation which brings together activists who plan projects with donors who fund them. It thus operates outside the laws governing human individuals, and benefits from the much looser laws governing corporation. [1]

What does ®TMark do?

®TMark receives project ideas from internet users, then lists them (here). Each listed project has its own discussion list (linked from the project). When a project requires a bit of funding to be accomplished, sometimes investors will step up to the plate and offer their help. Even more often, people will offer non-financial help or feedback.

How is ®TMark defined, in legal terms?

®TMark is a brokerage that benefits from «limited liability» just like any other corporation; using this principle, ®TMark supports the sabotage (informative alteration) of corporate products, from dolls and children's learning tools to electronic action games, by channelling funds from investors to workers for specific projects grouped into "mutual funds."

So ®TMark is just a corporation?

®TMark is indeed just a corporation, and benefits from corporate protections, but unlike other corporations, its ‹bottom line› is to improve culture, rather than its own pocketbook; it seeks cultural profit, not financial. [2]

etoy.CORPORATION, an art group registered as a Swiss corporation, has been using internationally standardized (physical, virtual, legal and technical) containers to construct a global corporate sculpture since 1994. This "corporate sculpture" serves no purpose other than art - that is, the reflection of contemporary culture and its critical interaction with it.[1]

etoy.CORPORATION is art and invests all resources in the production of art beyond traditional dimensions. The aim is to take the resources, tools and legal framework of our time to create a corporate sculpture - a shareholder company registered in Zug/Switzerland that has no other purpose than cultural value. The privately held company etoy.CORPORATION SA issues etoy.SHARES (more information) to compensate its artists, investors, collectors and supporters. etoy.VENTURE association was founded 1994 and is registered in Zurich. This non-profit organization operates etoy.TANK-PLANTS in various cities, takes care of etoy.SOCIAL-ACTIVITIES, runs etoy.DAY-CARE and establishes MISSION ETERNITY - a digital cult of the dead. [2]

In the years 1999 to 2001, there was also a brand and domain name conflict with the American company eToys Inc., which became the largest online toy retailer during the boom years and reached a peak market value of around 10 billion US dollars. The fight for the rights to etoy.IDENTITY went down in history as a "TOYWAR" and is now part of textbooks. More than 400 international media have reported (from the New York Times and CNN, Art in America, to the Wall Street Journal). The group etoy has rejected very high financial offers of the counterparty precisely because the defense and preservation of the abstract identity container (TRADE MARK) in the case of etoy is much more important than the identity of the individual agents.[1]